Glasswaves, an up and coming, Rochester, New York-based trio that seamlessly blends dark pop, alternative rock, and electronic elements with a heavy and dynamic edge, have released their new album while(True), today, 23rd October via SharpTone Records.

Get the album here: https://bfan.link/while-true

Today, the band — Noah Rich [vocals], Owen Miller [guitar], and Brendan Curtis [bass] — also share the visualiser for 'Saving[face]'. Watch it here: https://youtu.be/JC0SvQpV9CA

'Saving[face] is a high energy, undulating anthem layered with synths and an immediate urgency that will accelerate your heart rate while you listen.

“'Saving[face]' is about spending so much time putting on a performance for others that we forget where the act starts and ends," says Noah. "We’re all just playing into a role and hiding behind masks to pretend like things are okay. During the writing process of 'Saving[face]' the inspiration for the lyrics came from a deep anger and exhaustion of maintaining this illusion that we’re expected to uphold everyday. Sometimes you have let go of the expectations and accept that things aren't okay."

Regarding the album as a whole, Noah states, "while(True) is our most ambitious and personal release yet. Through the story of a failing medical technology company experimenting with dream manipulation, we explore themes of trauma, addiction, perception, and the unseen forces that shape the way we think. More than anything, this album represents our growth as writers. We challenged ourselves creatively, stopped following expectations, and made the record we truly wanted to make. We can't wait for people to experience the world of while(True) and find their own meaning within it."

In an effort to seemingly better understand and treat trauma, addiction, and obsession, a med-tech company called Liminal-Neuro runs psychological tests on various subjects by administering an experimental drug labelled "Neuro Veil."

When these experiments fail, a radiant ancient female entity known as “The Veil” materialises, embodying the subject’s most intimate desires. This manipulative force brings out the worst in her victims and incites unimaginable horror.

Undeterred by ethics, Liminal-Neuro's lead doctor makes it his mission to find her…

This story could certainly serve as the plotline for an epic sci-fi horror mini-series or even some actual news headline. However, it plays out in captivating fashion on Glasswaves’ full-length debut LP, while(True). The Rochester, NY trio set the narrative's action to a soundtrack electrified by bursts of cathartic metalcore, shockwaves of ethereal hard rock, and spasms of vulnerable dark pop.

Coupled with big screen-worthy storytelling, the collective, which formed in 2023 and steadily built a following through singles, an EP, and touring, instantly strike a chord on multiple levels.

"People will see things happening and choose not to do anything, because it’s easier than taking action,” explains Miller. "Developments like A.I. data centers deplete natural resources, but nobody seems to care. 'The Veil' represents this sort of selfishness. Even though the company Liminal Neuro promises to get rid of your fears and worries and empower you to become the person you want to be, the doctors are merely using everyone just to find 'The Veil.'"

Throughout 2026, the musicians assembled while(True) alongside producer Justin Spaulding, working out of Atlanta and New York as well as via Discord. The group mined a diverse swath of inspirations, spanning The Neighbourhood, Tame Impala, The Plot In You, Sace6, and Bring Me The Horizon.

Ultimately, Glasswaves have crafted a multi-dimensional world without comparison.

Glasswaves online:
https://www.instagram.com/glasswavesmusic
https://www.glasswavesband.com

Up and coming New York rockers Glasswaves release debut album while(True), share new visualiser

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